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Why You Need to Brand Your Cleaning Company By : Jean Hanson As you get your cleaning company up and running, it's important to develop a brand image. Your brand shows your personality and values to your clients, vendors, distributors, potential clients, and professional organizations you belong to. A brand image is not just for the big corporations; a strong brand image potrays your company as credible and develops customer loyalty. . 43 Niches for Your Cleaning Business By : Jean Hanson If you're thinking about starting a cleaning business or have a cleaning business and would like to expand into a new niche, this list will be of interest to you. This is a short list of the types of businesses or individuals that hire cleaning companies. Your Elevator Speech - Have You Updated Yours Recently? By : Jean Hanson What is an elevator speech? You should always have a short speech prepared to talk about you, your business and the benefits that your business has to offer. Having a short elevator speech ready at all times can help you introduce yourself to propspective clients as well as letting people know what your company has to offer. Using Voicemail to Sell Your Cleaning Services By : Jean Hanson When trying to call prospective customers you may not get to talk to the person, but have to leave a voicemail and then hope for a return call. When leaving a voicemail it is important that you leave enough information so that the person receiving your message knows why you are calling and how your services can benefit their company. How to Create an Advertisement to Promote Your Cleaning Business By : Jean Hanson Even if you don't think of yourself as a marketing guru, advertising can help get your cleaning company noticed by potential customers. Finding the right niche for your cleaning company will help you to direct your advertising dollars to that area and be the most effective way of getting clients to call and requesting your cleaning services.